Croma is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Group. Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, Staged presence and the will to help customers.